Recently, one of our users complained that we sent him too many pop-ups. Actually, he used more aggressive language. He called us obnoxious. LOL! In this case, the user is not right. He is a free subscriber, and we send our free users many pop-ups to encourage them to upgrade. After all, we need to eat too ;) Joking aside, there is something to say about too many words and too much content.
I look at my behavior. I only read some of the emails I receive. Even the ones I open, I glance through and cherry-pick stuff. When I visit a new website, a quick scroll and a few keywords capture my attention. In the noisy world we live in, less is indeed more.
On that note, I started an experiment today:
We used to send 4 onboarding emails in the first 14 days of a user signing up. I stopped all of them. Not on the hunch that "less is more", but based on their dismal click-through rate and high spam/unsub rate.
Now, we have one single welcome email.
I spent the entire morning writing the briefest, most-to-the-point message I could.
I also added the link to the content I created based on another experiment I'm running to make an irresistible offer to our users by showing them making better fundamental investments is possible.
Here's the current (version 5 in Q3 2023) onboarding Open Rate, CTR, and Spam/Unsub rate. Let's see how the experiment turns out in the next few weeks.
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